These unsuspecting movie-goers got taken for the ride of their lives by the stunt drivers in The Fate of the Furious.
The Fate of the Furious will feature some of the most extreme car stunts seen in the franchise yet, so it's only fitting that promotions for the upcoming automotive action-fest are equally extreme. Recently, Castrol Edge entered a Jaguar F-Type into an augmented reality snow stunt driving challenge inspired by a scene in the film. Now, internet, TV and phone provider Xfinity has joined in by pulling an elaborate prank on two unsuspecting Fast and Furious fans who get taken for the ride of their lives.
It's safe to say that these fans got more than they bargained for when they thought they were about to see an advanced screening of The Fate of the Furious. As they sat in some of the cars that feature in the film, they thought they were about to enjoy an authentic drive-in movie experience.
That was until they were promptly driven out of the screening through a wall and into a real-life re-enactment of the film's destructive New York chase scene, filled with high speed drifting, property destruction, near misses and exploding cars. And not a single piece of popcorn gets spilled amidst the chaos, somehow.
It's hard to tell if their reactions were genuine, but by the end of the scene they certainly seem to be enjoying the adrenaline rush. The tie-in to advertise the speed of Xfinity's internet at the end seems very forced, though. At least Castrol Extreme was relevant to cars. Arranged by advertising agency Goodby, Silverstein & Partners, the scene was shot in one take by Jeff Tremaine who directed the prank film Bad Grandpa, with the same cars and the same stunt drivers as the film. The video has done its job of getting us pumped for the release of The Fate of the Furious, which smashes into cinemas April 14.