Fresh off the reveal of the Prologue EV, Honda is showing it means business when it comes to going carbon neutral.
With the Honda Prologue now out in the metal, the Japanese carmaker's new EV will intensify the expansion of its electrification efforts. But what exactly does the brand have in mind? This new one-minute commercial could give us a clue as to what we could see from Honda moving forward.
Honda started the future electrified product lineup with an EV… "that has wings." The automaker was talking about the eVTOL (electric vertical takeoff and landing) concept, an air-based hybrid mobility with a projected range of 249 miles. Brands like Hyundai have also been toying around with the idea for some time now.
The next concepts shown were two ground-based EVs, with the first to appear looking a lot like the e:N2 Concept. Set under the brand's e:N Series of EVs, the concept is designed with sharp character lines - ideal for increasing electric range through aerodynamic efficiency.
The other EV had a more familiar Honda styling reminiscent of the Prologue. Honda only addressed the concept as a "fictional vehicle," though we can see it coming with an illuminated "K9" badge below the camera-based side mirror. The concept had no grille, so it is undeniably a possible future EV model.
All these concepts wouldn't be possible without Honda's early green campaign. The automaker was the first to meet strict emission standards in the US with the CVCC engine in the 1975 Honda Civic. Two decades later, Honda introduced the 1999 Insight to the US market, beating the segment-popular Toyota Prius to a hybrid offering.
Honda championed another alternative in the form of hydrogen with the 2008 FCX Clarity. It was the first hydrogen fuel cell made available to retail customers.
In Formula 1, Honda is at the top of the game with the development of a hybrid power unit for the championship-winning Red Bull Racing F1 team. By 2026, the automaker will continue participating in the sport through Aston Martin to comply with the more emissions-friendly power unit regulations.
The all-electric Honda Motocompacto made a short appearance in the commercial. It is an e-scooter that doubles as a briefcase, offering a top speed of 15 mph and a range of 12 miles.
Ultimately, the goal is to become a carbon-neutral company by 2050. But before that happens, Honda targets to go all-electric by 2040. Since that's nearly two decades away, we can expect these concepts to come to life by then.