Kia's injecting a large dose of fun into the midsize sedan segment.
Kia isn't exactly known for its involvement in extreme sports, but the Korean automaker has recently started a YouTube series called "Stunt Wars" in which a 2021 Kia K5 is used to perform some crazy stunts to prove that midsize family sedans can ramp over stuff, or something to that degree. In what Kia calls a "multi-faceted marketing campaign" which includes live events and digital broadcasting, it hopes to "put an emotional spotlight on an otherwise uninspiring automotive category". The introduction of the K5, which saw a name change from the original Optima, has been a big move for Kia, and it hopes to capitalize on the media buzz by smashing up a few cars.
The latest installment of Stunt Wars is a short 40-second clip in which professional drivers Brionna Lynch and Sean Graham pilot their respective K5's through a high-risk gauntlet of steel beams. The stunt is clearly on the hairy side, but the two professional drivers pull it off without breaking a sweat. The couple ends the show with a few fancy handbrake turns into a cordoned-off metal-reinforced parking space. In the video, the voiceover claims that the K5 is is faster than the BMW 330i at cornering and acceleration, as tested by AMCI. That's a notable accomplishment, to say the least.
"The all-new K5 injects new life into the midsize sedan segment and it raises the bar on what consumers can expect from Kia," says Russell Wager, director, marketing operations, Kia Motors America. "Previously, only German-engineered vehicles were lauded for their driving dynamics. Now, with the 2021 K5 GT besting the 2020 BMW 330i in cornering and acceleration, Kia has challenged the entire midsize sedan category by elevating the standards that performance sedans are judged upon." he concludes. With 290 horsepower under the hood and strikingly good looks, the future looks bright for the K5.