It includes a bull-riding mother...
The Mercedes-Benz G-Class or G-Wagen, which is short for Geländewagen, has been with us for over 40 years and has become not only a Mercedes-Benz icon but a legendary vehicle in general. People used to adore it for its off-road capability, and now it has garnered a mountain of fans who appreciate it for its bling-factor. Either way you look at it, the G-Class is a timeless car, and timeless cars don't need to be advertised right? Well, Mercedes-Benz thought it good to throw some advertising budget behind the G-Class, and the result is a highly entertaining ad that can be appreciated by most fans.
The ad starts with a G-Class hiding under a red covering with the words "a glorious day" boldly printed across the screen. The ad takes place somewhere in Europe at a covert G-Class training facility. Customer Rob appears on screen and asks the assistant for the keys to his new G-Class. He is told to prepare for a number of tests. "The G-Class is capable of things you could not believe" the assistant says. The first test sees Rob getting sand blasted to simulate desert driving. It looks painful to say the least. The second test takes a different course completely.
Phillip, the tour guide, leads Rob into a room with a mechanical bull but gets denied the chance to ride it. "You will not always be alone in your G-Class, sometimes you could have a passenger with you. It could be your mother (pronounced mutter). Rob's mother then appears, groceries in hand. "Put her on the bull," Phillip says. This is to test dear mutter's ability to hold on to a grip handle during heavy off-road driving." The mother survives the ordeal, and the training session comes to an end. Rob is finally handed the keys to his new G-Class, mother in tow. "Hit it Robbie" she quips. Who said Germans don't have a sense of humor? The G-Class has received some major updates for 2021, and even some new engine options in China, and remains one of the most loved SUVs of all time.