The 2020 Chicago Auto Show has given us our first look at the newly updated Jaguar F-Type in the metal, along with its pricing, and it's winning us over quicker than we initially thought it would. But Jaguar is also using the show to do something else with the F-Type, partnering with Hot Wheels to prove that there's absolutely no track the F-Type can't beat, and no record it can't break. So what record has the British manufacturer broken? Well, at this year's show, Jaguar took the Guinness World Record Title for the most loop-the-loops in a Hot Wheels track, using its custom-made Hot Wheels F-Type to do so. It only took seven loops - unassisted by power boosters along the way - beating the previous record by two.

But that was just a publicity stunt (not the first involving a Jaguar), as Jaguar has used the event to partner with Hot Wheels for something even more prestigious. The two brands have announced the Ultimate Track Challenge - a collegiate engineering challenge that requires teams of college students to try and build the most challenging, record-breaking tracks that fall within the standards set by both Guinness and Hot Wheels. Students will then get the opportunity to set a record lap at various events for the F-Type throughout April. The most challenging track will walk away with a $50,000 donation to the scholarship fund of the winning college.

Teams have already started entering, with the first being a group of students from the Illinois Institute of Technology, partnering with Jaguar Land Rover Orland Park. They, and many others like them, will be looking to beat Jaguar's own record-setting track, which measured 69.5 feet and was built purely using Hot Wheels track sets. Students participating in the challenge will work with their local dealerships to come up with something challenging, and dealers have been outfitted with a set amount of track components measuring more than 100 feet in length which the students must use.