How many owners will actually use it to play in the snow? That's debatable.
With only a few weeks until its world debut on December 4, Lamborghini’s teaser campaign for the upcoming Urus SUV is gathering pace. After demonstrating its off-road capabilities in a video showing the Urus tackling desert dunes, this latest video shows the performance SUV sliding in the snow – although we doubt many people will take advantage of the Urus’s off-road capabilities, somehow. Using Lamborghini’s Anima drive mode selector allows you to change the settings to adapt the SUV for specific terrain and conditions.
In addition to the usual Strada, Sport, and Corsa modes, the Urus features new Sabbia (sand), Terra (dirt), and Neve (snow) driving modes. With Neve mode activated, the Urus makes light work of snowy conditions in the video.
Lamborghini hasn’t detailed how this mode changes the setup of the SUV though, so we’ll likely learn more at its official reveal event. Lamborghini says the Neve mode will “guarantee the best driving experience on snow” and deliver “outstanding control at high speed” thanks to its all-wheel drive system providing optimum traction. Reports suggest that the Urus will ride on Volkswagen's MLB Evo platform, which is also used for luxury SUVs like the Audi Q7, Bentley Bentayga and Porsche Cayenne. Lamborghini has already confirmed the Urus will be powered by a bespoke 4.0 liter twin-turbo V8 engine with 650-hp when it launches next year.
Lamborghini also plans to eventually expand the range in the future, possibly with a plug-in hybrid or a fully electric model. There’s a lot riding on the Urus to be successful, as Lamborghini predicts the $200,000 SUV will help the company double its annual sales in a couple of years.