Starring: the 2020 Highlander and Cobie Smulders.
The Toyota Highlander has been one of the Japanese automaker's most popular vehicles for years and the new fourth-generation will very likely continue that trend. Since 2016, for example, the Highlander has been the best-selling midsize SUV in America. Redesigned for 2020, the all-new Highlander is currently on sale and to make sure America knows this, Toyota is featuring it in a new Super Bowl commercial that will officially air tonight. Fortunately, you can already watch it right now. Called "Heroes" and starring actress Cobie Smulders, who is behind the wheel of the SUV, the one-minute spot shows the new Highlander coming to the rescue in a number of, shall we say, unusual situations.
Smulders is cast in the role of action hero and mother who goes on a quest to rescue various characters caught in familiar Hollywood situations needing to escape from doom at the last minute.
The commercial, set to air during the game's fourth quarter, kicks off the new "Go Highlander" national campaign.
"This commercial truly highlights the all-new Highlander's incredible array of features, even greater capabilities and spacious interior," said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. "The spot's message of 'go wherever they need you' speaks to the adventurous spirit of Highlander and its ability to help drivers tap into their inner hero."
The specific vehicle shown here is the top trim Highlander Premium, though all 2020 Highlander grades come powered by a 3.5-liter V6 good for 295 horsepower and 263 lb-ft of torque, and paired to an eight-speed automatic transmission. All-wheel drive is optional. Like with the outgoing generation, a hybrid variant will also be offered but official pricing has to be announced.
The 2020 Toyota Highlander has a starting MSRP of $34,600, though the Platinum grade you see here carries a nearly $50,000 price tag.