Watch A Tuned 2023 Toyota Tundra TRD Pro Clock A Quarter-Mile In 13.6 Seconds

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Ekanoo Racing says that it'll go even quicker in cooler weather.

Trucks going fast down the strip is not a new occurrence, but it is always fun to see. The latest example of this is an all-new Toyota Tundra TRD Pro with a stage two tune running a quarter-mile in just 13.6 seconds at 98 mph. This particular model was reworked by Ebrahim Kanoo, who runs the Ekanoo tuning firm with his father in Bahrain. You may recall his astonishing little GR Yaris that we reported on a few months ago.

In its standard state, the Toyota Tundra comes fitted with a twin-turbo 3.5-liter V6 gas engine which generates 389 horsepower and 479 lb-ft of torque. At the wheels, Ekanoo recorded 368 hp and 385 lb-ft. With a new intake system and basic tuning, this was increased to 433 hp and 427 lb-ft.


The elephant in the room right now is the fact that Kanoo's Tundra Pro has a similar power output to that claimed by the new Tundra Hybrid. This model uses the same powertrain with an electric motor located in the transmission to produce a combined 437 hp and 583 lb-ft. It is obviously a little heavier, but with that additional torque, could this factory model be even quicker than Kanoo's custom creation?

Seeing that this is still a truck, first and foremost, Toyota does not have any claimed figures that we can use as a means of comparison. Regardless, you can be sure that this won't be the last time we see the Tundra head down the strip.


Ekanoo says that he is satisfied with the results but is certain that his truck can go even quicker, teasing another run when the weather over in Bahrain gets a bit cooler. We expect more modifications to follow in due course too. Nevertheless, as of right now, this appears to be the world's quickest new-generation Tundra, although it still has a long journey ahead of it until it treads on both Ram and Ford's fast truck territory.

There's no denying that this is an impressive result, but once tuners start finding ways to increase performance from electric motors, things are surely going to get interesting.

Ekanooracing/Instagram Ekanooracing/Instagram

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