Find out why he hates Norway.
Comedic legend Will Ferrell was asked by General Motors to star in a Super Bowl commercial dedicated to the automaker's electric vehicle campaign called "Everybody In." Ferrell delivered with his usual antics. The focus: Norway and its high rate of electric vehicle sales which far surpasses US figures. GM and Ferrell aim to change that in this new 90-second commercial that will air nationwide during the big game's first quarter.
Called "No Way, Norway," Ferrell and the automaker are pretty much challenging the American public not to allow the Scandinavian country to retain its EV sales crown. Ferrell is joined by fellow and current Saturday Night Live comedian Keenan Thompson and actress, comedian, and rapper Awkwafina. "I'm excited to be a part of GM's commitment to EVs," said Ferrell.
"I've been driving an EV since the mid-80s...well, actually it was a regular car with four AA batteries taped to the carburetor, but it felt like an EV! We're coming for you, Norway!" Ferrell is shown here driving the advanced prototype of the new Cadillac Lyriq, expected to be unveiled in production form in the near future. Thompson and Awkwafina are in a GMC Hummer EV, and all three are racing to get to Norway. They come close but don't quite get there.
Barely a week ago, GM announced its intention to cease building combustion-engined passenger vehicles by 2035. While that's still 14 years from now, a lot has to happen, such as building the necessary charging infrastructure and educating consumers.
Technology-wise, GM is on top of things. Its new Ultium platform will underpin the next-generation of EVs with a 450-mile estimated range on a full charge. By 2025, the automaker will launch 30 new EVs globally. Even further into the future, by 2040 all of its global products and operations will be carbon neutral. These are massive changes and GM hopes Ferrell, Thompson, and Awkwafina will help bring skeptics on board.
"The big game is the perfect venue for the incomparable Will Ferrell to encourage us all to reconsider what we know about electric vehicles, and to invite 'Everybody In'," said Deborah Wahl, GM global chief marketing officer. "We admire his passion for EVs and share Norway's pursuit of an all-electric future."