It's game time.
Tonight is Super Bowl 50, the Carolina Panthers versus the Denver Broncos. Aside from watching the game itself, Americans are about to consume a massive amount of food and beverages, like pizza, chicken wings, and nachos. Oh, and beer. Lots of beer. But the Super Bowl is also known for its half time show and commercials, the latter often being the highlight of the evening. So which automakers paid at least $5 million for a 30-second commercial spot? Here’s your complete guide (save for anyone last-minute surprises):
The Honda Ridgeline is back and it’s been completely redesigned. Is it more of a truck this time around or a crossover pretending to be one?
Hyundai will show two ads during the game and two more during the pre-game show. Yes, that’s Ryan Reynolds on a bike.
Kia somehow got Christopher Walken to help promote its new Optima. "Walken Closet." Get it?
Mini has come up with this celebrity-heavy ad for its new Clubman, starring the likes of Serena Williams and Harvey Keitel. It’s called "Defy Labels" and it’s actually pretty clever.
Everyone knows the Prius has never been an exciting car, but Toyota is out to change that perception. Can a Prius be badass?