Some of the sales figures for May are in, and it's not all doom and gloom.
Automakers have been hit hard by the pandemic. Giants like Mercedes-Benz, which has massive global sales, saw significant drops in demand. Porsche saw a decline as well, while some automakers were forced to cancel future projects such as Lincoln's collaboration with Rivian. There is some good news, however, as several automakers have just published their sales reports for the month of May. With many US states beginning to reopen in phases, eager customers are starting to go back to dealerships to purchase new cars once again. The reports clearly show that the industry is not back in full swing just yet but there are some promising signs.
On the mainstream side, the Hyundai Motor Group saw a decent bounce back for both its Hyundai and Kia brands. Hyundai sold 57,619 cars in the month of May (compared to 66,121 in May 2019) while Kia sold 45,817 (compared to 60,062 in May 2019). In fact, sales of the 2020 Kia Telluride are actually up in 2020 with 22,512 units sold (compared to 17,238 in the same period of 2019).
Mazda managed to have a strong month too with 24,993 units sold, a drop of just one percent compared to May 2019 with year-to-date sales down by 10.5 percent. Subaru sold 51,988 units (down 18.7 percent compared to May 2019) but the 2020 Subaru Forester enjoyed its strongest May ever with 17,859 units. Most Honda models decreased in sales compared to 2019 but the Passport saw a minor increase of three percent.
On the luxury end of the spectrum, Acura struggled with sales dipping 28.7 percent year-to-date, while Genesis sold just 1,350 units in May 2020 (a 41.6 percent decrease compared to 2019). The introduction of the 2021 Genesis GV80 SUV later this year will undoubtedly be a boost to the company's sales. Volvo managed a stronger rebound, selling 9,519 cars in May 2020 (down just 2.5 percent compared to 2019).
Automotive sales will take time to recover completely but if the bounce-back continues we could be seeing a return to relative "normal" in the next few months.