Transitioning an entire vehicle lineup to electrified drivetrains is tough work for an automaker. Not only does it involve a ton of engineering, but the marketing and product planning teams need to come up with names that consumers will respond to. Audi went with the "e-tron" sub-brand for its electric vehicles, BMW uses a lower case "i" before the number, and Mercedes will use the "EQ" prefix. Korean luxury automaker Genesis has a simpler idea.

Leaked information from earlier this year suggested Genesis would place a lower case "e" at the end of its models to signify an electric drivetrain (i.e., G80e, G90e, and GV80e). The Electrified G80 reveal was our first hint that Genesis decided to move in another direction, and a recent trademark provides further evidence.

On May 14, 2021, Genesis filed two trademark registrations with the USPTO. One covered the aforementioned "Electrified G80" sedan, while the other confirms an upcoming EV, the "Electrified GV70." The Genesis Electrified GV70 should arrive sometime next year in 2022 as a 2023 model year vehicle. We expect this model to look mostly like the gas-powered GV70 with slightly different wheels and tires, based on recent spy shots. This is the same approach Genesis took with the Electrified G80, which looks nearly indistinguishable from the gas-powered G80.

Genesis hasn't released any US-specific performance figures for the Electrified G80, but we expect the Electrified GV70 will boast similar capabilities. This includes a 310-mile range (on the Korean testing cycle), 350-kW rapid charging, a 4.9-second 0-60 mph time, and rear-wheel-drive or all-wheel-drive configurations. Output is rated at 365 horsepower and 516 lb-ft of torque.

CarBuzz reached out to Genesis regarding its new EV naming scheme and will update this article if we receive confirmation. It's unclear if the GV60, the brand's other upcoming EV, will also follow this naming convention.