CEO Mary Barra has spoken.
Cadillac recently announced that pre-production of the all-electric Lyriq had commenced at the Spring Hill assembly plant in Tennessee. The battery-powered crossover is a very important car for the brand, signaling the start of an electrified age for the luxury carmaker. GM President Mark Reuss announced deliveries should begin in a few months and, judging by how quickly the first batch sold out, customers are keen to get their hands on the electric Cadillac.
With such a great response, the company has elected to open customer orders following the launch of the Debut Edition in March. This is according to a letter sent to GM shareholders from GM's CEO, Mary Barra.
Barra wrote, "The next Ultium-based EV to launch is the stunning Cadillac Lyriq SUV. Customer interest in the Lyriq is now so strong that we will forgo a new round of reservations and begin taking customer orders soon after the Debut Edition launches in March."
When the Lyriq arrives this year, customers can look forward to 340 horsepower and 325 lb-ft of torque, courtesy of a 100.4-kWh battery pack sending power to the rear wheels. On the convenience front, Cadillac says the electric SUV will be able to travel up to 300 miles on a single charge. What's more, the stylish crossover can charge at up to 190 kW when plugged into a DC fast charger, providing as much as 76 miles of range in just 10 minutes.
Starting at $58,795, the Lyriq will have to entice customers considering similarly priced electric SUVs, such as the Tesla Model Y and the Audi Q4 Sportback e-tron. Aside from the arresting exterior styling, buyers can look forward to high levels of specification and numerous luxury features. The 33-inch curved LED screen (first seen on the full-size Escalade) will be fitted as standard, along with GM's autonomous driver-assist system, Super Cruise.
If the speed at which reservations were filled is anything to go by, the Cadillac has a hit on its hands. With competitive pricing, gorgeous styling, and promising performance, the Lyriq may finally be the luxury EV to give Tesla a run for its money.