So much for Maserati being the next Ferrari, eh?
It turns out Maserati's not as doing as well as it did back in 2013. That was when the Quattroporte and Ghibli launched, and as you'd expect sales went through the roof. The two models helped the company's sales rise 171 percent in the US for the year ending 2014. Unfortunately, sales have been dropping drastically from the beginning of this year. Sales were so bad that FCA ultimately decided to have Maserati halt production entirely from November 2 to 8 because why make cars folks aren't buying.
So what what's going on and how did this happen? The answer is simple: Maserati needs to build CUVs and new models. CUVs are all the rage these days but Maserati is still testing and developing its highly anticipated Levante crossover. Sales should climb back up once the Levante starts arriving in dealerships. There is also a new coupe in the works, based on the Alfieri concept that was revealed at the 2014 Geneva Motor Show. Maserati needs to bust ass to get these new models out as FCA is expecting big things from it sooner rather than later.