We hope its Demon-related.
Dodge is well known for building ridiculously powerful muscle cars like the Dodge Challenger SRT Hellcat, but with an industry increasingly leaning towards electric vehicles, the brand has been forced to consider building fast EVs instead of the traditional gas-guzzlers it so loves.
The company was recently heard talking about reinventing the muscle car, and mentioned that the writing was on the wall for the legendary HEMI V8 engine, but gave no clear indication as to when the switch to greener energy would take place. That's all about to change, as the company gets ready to tease a new product on July 8, and we have good reason to believe that it could be a hybrid or electric muscle car.
Fans of Roadkill Nights will know that Dodge likes to show off new products at this rowdy event where eighth-mile drag racing and burnouts draw thousands of spectators. Dodge has not said anything about new product announcements, but according to sources, there will be a few tasty teasers. Dodge CEO told MC&T to "tune in July 8" when asked about Dodge's future plans for its muscle car range, and the future of its relationship with the Roadkill Nights.
"We're not going to show anything new there. We had something that we're trying to get done in time to share right around the Roadkill Nights event. We're probably going to push it to maybe SEMA-ish timeframe, but we will have some pretty interesting stuff July 8." he added.
The internet has been closely following developments at Dodge regarding the electrification of its performance cars and the development of hybrid vehicles. The hive mind has noted some interesting moves in the past couple of months such as a big order of hybrid-ready eight-speed transmissions from ZF Friedrichshafen. The knowledge of a straight-six-cylinder engine USPTO patent, codenamed GME-T6 also hints at more plans to hybridize the Challenger and Charger range.
"Everybody knows electrification is coming, we'll reinvent the muscle car as far as Dodge is concerned. I'm extremely excited about where the future is going, but right now everybody is enjoying 'the bachelor party.' This is the last hurrah," Matt McAlear, Dodge head of sales operations recently told reporters. Only time will tell.