Do you reckon the price is right?
The stories of Alfa Romeo returning to the States as a mainstream carmaker are so common that it's pretty much the 'Boy Who Cried Wolf' fable of the automotive world. After many years of 'we're going to do it, promise!' claims, Alfa Romeo is actually going to be offering a volume car in the US, picking up where it left off via the all-new Giulia sedan. Better still, we actually have a pretty decent idea of how many bucks you'll have to pay for the first volume Alfa we can buy brand new since the 164.
Though we sadly don't have direct access to the currently-undisclosed North American MSRPs, the registered retail price of the Alfa Romeo Giulia in the UK does give us a very good indication of where the car the executive sedan will be priced. And it seems Alfa Romeo's pretty confident that buyers will be eyeing up the Giulia in their droves, as the car's a fair bit more expensive than its main rivals in Britain. Like for like, the petrol-powered Alfa Romeo Giulia is a good few thousand quid more expensive than comparable competitors such as the BMW 3 Series, Audi A4 and Jaguar XE. Plus, whilst there is more price parity with the diesels, it's a pointless stat to us as we likely won't be getting the diesels anyway.
So, with this new info on our hands, we can assume the Alfa Romeo Giulia will cost from around $40,000 when it arrives on our shores later this year (the comparable BMW 330i, Mercedes C300, Audi A4 2.0 TFSI and Jaguar XE 240hp start at $38,750, $38,950, $37,300 and $34,900 respectively). Of course, this is just a prediction, and Alfa Romeo USA could drop a bombshell by undercutting the rather-affordable-in-this-company Jaguar in a bid to get as many people flocking into showrooms as possible. So, until the official price lists are announced, here's the possible $40,000 dollar question: would you be willing to spend at least that amount on a brand new Alfa Romeo Giulia?