One-off

We’re On A Mission From GM

Chevy chose a rather confusing way to celebrate with one of their 100th anniversary events this past weekend.

"It's got a cop motor, a 440 cubic inch plant, it's got cop tires, cop suspension, cop shocks. It's a model made before catalytic converters so it'll run good on regular gas. What do you say, is it the new Bluesmobile or what?" Nope, it's a Chevy Cruze. Full points to Chevrolet for effort, but something wasn't quite right about a recent London event held for their 100th anniversary. The event included a one-off Blues Brothers edition of the Chevy Cruze.

The special edition has been dubbed the "Cruzemobile", as a tribute to the Bluesmoible from the 1980 cult film for music lovers. The event took place at the Ace Café, one of London's more important centers for car culture, and it included a band calling themselves the Cruze Brothers. It is a bit unclear why Chevy decided to pay tribute to a 1974 Dodge Monaco Sedan, or why such an event wasn't held in Chicago, but it is clear that Chevy wants residents of the UK to think of Chevy as an American classic, just like The Blues Brothers. Maybe Chevy just figured people wouldn't be too concerned about details.

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