British humor at its finest.
To help with public image, automakers like to show they have a fun side both on and off the road. That's why many times they resort to the tried and tested method of having celebrities give people rides only to see their reactions when they finally realize who's driving them. In this case, Jaguar decides to promote its F-Pace by putting two celebrities in one car to see what happens. Here we see comedian Jimmy Carr giving a ride to tennis star Andy Murray at Wimbledon.
Jaguar has made a few of these star-studded ads as it attempts to push its new lineup. It's nice to see the British luxury marque has a sense of humor.