Rumor

What Awesome Models Are In The Genesis Brand Pipeline?

Hyundai's luxury brand is still quite a mystery.

Ever since Hyundai decided to spin off the Genesis name as a luxury brand, we have been eager to see what the entire range of cars will look like. So far, there's been the G80 (a rebadged Genesis) and the G90 (a rebadged Equus). Genesis just showed off the GV80 SUV at the New York Auto Show, but that was only a concept. We also know that the brand is working on a 3 Series-sized car called the G70. And now, thanks to an interview with Car Advice, we finally learned what we can expect from Hyundai's 3 Series fighter.

The Genesis G70 will share a platform and engines with the recently announced Kia Stinger. That means we can expect a RWD drivetrain powered by either a 2.0-liter four-cylinder turbo or 3.3-liter V6 twin-turbo. Even though the two cars will be similar, the G70 will be positioned towards luxury buyers and will have better performance. Hyundai Australia public relations manager, Guido Schenken said that “The Stinger is a five-door touring sedan with a hatch, while the G70 is a pure sports sedan. In terms of size, the G70 is shorter, narrower and lighter and also has a shorter wheelbase, hence, it’s reasonable to assume it will offer better performance [than the Stinger].”

The Stinger can hit 60 mph in 4.9 seconds, so we can expect the G70 to be a bit quicker with an engine tune. Schenken would not confirm if there would be a manual option either. “It’s too early to discuss pricing and specification at this stage but I can say that it will offer value for the specification and price.” In a separate interview with Car Advice, we also learned that Genesis is working on a Gran Turismo model to rival the BMW 6 Series and Mercedes SL. Luk Donckerwolke, head of design at Genesis (formerly Audi, Bentley and Lamborghini) confirmed that this GT car was in the works and would serve as the brand's halo car. Interestingly, the car won't be purely focused on performance.

The Genesis brand does have a naturally aspirated V8 to use, but the new GT car will use a more cutting-edge drivetrain. We could likely see some form of electrification or fuel-cell technology, which has the potential to be very interesting. Only time will tell whether the Genesis brand can be deemed a success, but we are happy to hear that the brand has some interesting models in the works.

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