What Is Ferrari's Superuniversale Trademark For?

Scoop / Comments

A new trademark sounds exciting but tells us next to nothing.

Early this morning, CarBuzz discovered a new trademark filed with both the Instituto Nacional da Propriedade Industrial (INPI), Argentina's trademark and intellectual property office, and the Saudi Arabian equivalent. The trademark was applied for on Friday, 9 September, by Ferrari and concerns the name "Superuniversale," which isn't too difficult to translate. The trademark specifically concerns vehicles or parts thereof and is therefore assumed to be aimed at some sort of new car from the Maranello-based automaker. But what could it be?

Well, there are several potential answers to this question, but we think the two most likely scenarios are that this new trademark will be some sort of marketing slogan or a variant of the upcoming Ferrari Purosangue SUV.

CarBuzz RM Sotheby's

Last week, Ferrari announced that its first-ever SUV-type vehicle is to be revealed on Tuesday, September 13. Since this will be a Ferrari that can handle high-speed grand touring duties, perform well on the track, and possibly even do a bit of light off-roading, the application of a trademark concerning something that is "superuniversal" seems to fit perfectly with the kind of vehicle we're about to be introduced to. Perhaps Ferrari will use "Superuniversale" as a catchphrase to market the capabilities of the Purosangue.

Another credible but less likely theory is that there will be a Ferrari Purosangue Superuniversale variant that is better suited to a variety of uses than the standard car. After all, it makes no sense for there to be an Assetto Fiorano version of an SUV, so this could be the alternative. At this point, however, there has been no indication that there may be multiple variants of the Purosangue.


Last week, we also got images of what we think is a Challenge, or racing, version of the Ferrari SF90 Stradale, complete with an enormous wing that will never be fitted to a road car leaving the Maranello factory. At the same time, we also saw another SF90 prototype with numerous physical upgrades but not the enormous rear wing of the first test car. Perhaps the SF90 racer will be "superuniversal" in that it will be a road car that you can legally drive on the street, but that has made allowance for track-only enhancements to be fitted when you get to your favorite circuit, making the race car truly universal.

We'll be the first to say that this theory doesn't fit well with Ferrari's past customer-racing exploits, as gentleman racers in Ferrari's inner circle don't need one car to fulfill two roles. If you can afford to go racing with a Ferrari of any sort, you can afford another Fezza to get to the track in.


Another theory is that this will be a new trim for another upcoming car. The Ferrari Roma appears to be getting a Spider (convertible) variant, and the Superuniversale name could well be applied to this new arrival. With the ability to drive the car with the top up or down, it becomes more versatile, which would also potentially fit with the new trademark.

Sadly, that's all we can tell you until Ferrari makes more information publicly available, but we hope we won't have to wait too long. If this trademark does concern the Purosangue, we'll probably know all about it tomorrow.


Join The Discussion



Related Cars

To Top