Design

What Makes A Porsche? Automaker Details Design DNA of Iconic Marque

Unsurprisingly, it all pretty much revolves around the 911.

Porsche’s road car lineup is currently more crowded than ever before in the company’s history, even without counting all of the various 911 variants as separate models. And perhaps Porsche is starting to feel a bit insecure about its identity. After all, the more cars it builds which aren’t 911s, the less clear it becomes where the real heart and soul of the company reside. So now we have a video to help us understand the design DNA.

Basically, the most important thing for you to remember is that the 911 is king of the lineup, and all others must imitate it as closely as possible.

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