MX-5 Miata

Make
Mazda
Segment
Compact

There was a lot of hype a few years ago when Toyota and Subaru were about to launch the GT86/BRZ and US-spec Scion FR-S. Affordable sports car fans hoped the threesome would revive the segment amongst automakers. They missed the days of Triumphs and MGs. The beloved Mazda MX-5 had no competition because automakers couldn't make the business case. But in the wake of the economic recession, there seemed to be a decent chance there could be a back-to-basics sports car revival. Is that still true today?

N/A

Well, the bad news is that sales of the Toyabaru triplets haven't quite met expectations. Fortunately, second generation models are planned. What's more, the recently revealed fourth-gen MX-5 looks promising with a back-to-basics approach of its own. Fiat just announced that it just inked a deal to use the MX-5's platform for a new Spider. Alfa Romeo is also planning a new small roadster of its own. It all sounds great but here's the problem: automakers are discovering that, overall, today's car buyers are more interested in a combination of utility, sporty handling and fun acceleration. Translation: Jeep Wranglers and (at the higher end) Range Rover Evoques.

Why else do you think there are a growing number of compact crossovers hitting the market? Give them a decent powertrain setup and they'll sell well. Heck, Subaru toyed around with this idea with its Cross Sport concept, which is really nothing more than a jacked-up BRZ. So is the affordable sports car dead? No. Will it ever be gone completely? Probably not. Will the number of brands producing them continue to go down? Very likely.