Could Audi Ireland be showing its true sexist self?
Anyone familiar with the Twitter hashtag #womendrivers knows what to expect from the posts that precede it. Whether it's a video of a horrifying parking job or a picture of a car miserably lodged in a tree or boat, this is yet another way of perpetuating the stereotype that women are inherently inferior behind the wheel. But one thing you wouldn't expect is a campaign by a respectable car company, in this case Audi of Ireland, taking part in such misogynist online behavior. But in a series of Tweets, Audi Ireland has been seemingly doing just that.
However, this is a campaign designed to do exactly the opposite. Audi's team has been redirecting followers to articles about pioneering women in the fields of technology, science or business. Here's the full lowdown on the campaign: