What Was the Most Popular Car Color of 2014?

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Don't worry, it wasn't pink.

When you go to buy a car, the choice of exterior color is typically a factor. This is especially true when placing a factory order through a dealership. Color, for many, is everything. So which one was the most popular globally for 2014? According to AutoGuide, who gathered its information from PPG Industries, it was white. 28 percent of all new cars were white. What was second? Black at 18 percent. Third? Silver and gray tied at 13 percent.

10 percent of all new car purchases came in at what PPG refers to as "natural" colors, including gold, beige, yellow, orange and brown. Only nine percent of new cars came in red. For better or worse, white appears to be growing in car color choice popularity. In 2013, for example, 25 percent of new cars were sold in white. Two year ago it was 22 percent. So which color is becoming less popular? Silver, falling from 20 percent in 2012 to 15 percent in 2013. For North America alone, color popularity is similar to global numbers. 23 percent of new cars were white, 18 percent black, 16 percent gray, and 15 percent silver.

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