It was followed by black and gray.
Automakers like to create plenty of fanfare around new and unusual paint options for their various models. Just days ago, Dodge unveiled a striking Gold Rush hue for its Challenger. Before that, Porsche showed off a new color palette for the Taycan, with up to 16 shades including metallics like Cherry and Coffee Beige.
Despite all these outlandish options, paint supplier Axalta has revealed that the majority of new vehicles sold around the world are still finished in good ol' white. Neutral shades like white, black, silver, and gray account for 81 percent of all vehicles.
These numbers form part of Axalta's 68th annual Global Automotive Color Popularity Report. White is the most popular color at 38 percent of all vehicles and that has been the case for the last decade. It's followed by black (19%) and gray (15%). While silver has declined in popularity in all regions, gray is at a ten-year high and thought to be especially modern and luxurious.
An earlier automotive color trend analysis indicated similar results, with Dark Selzer (a medium-dark shade of gray) being presented as a key color in the North American market. The popularity of certain colors is also influenced by the vehicle segment, however.
For instance, black remains one of the favored choices for luxury vehicle buyers. If you've ever seen a Rolls-Royce Phantom or Audi A8 cruise by in a stealthy black, it's clear why this is the case. Following silver at 9% are blue (7%), red (5%), and brown/beige (3%).
Interestingly, Torch Red was the most popular color choice for the 2020 Chevrolet Corvette, but only 7% of compact/sport car owners in the US chose red. In North America specifically, 30% of new vehicles were painted in white, with black and gray both on 19% each. If you truly want to stand out, consider getting your new car in green, as a mere 1% of buyers in the US made this choice.
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