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Why Bother With A Rolls-Royce When The BMW 7 Series Is This Good?

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Surely this is all you could ever want from a car?

Spend a few days with the all-new BMW 7 Series and you'll start to wonder why wealthy car buyers bother with the likes of Bentley and Rolls-Royce. Of course, there will be people who always demand the best of the best, as is their right. But with a car that features quilted leather multi-adjustable First Class style rear seats, touchscreen and gesture controls that seemingly belong in cars of the future, and adaptive driving modes that let you cruise along as if on a cloud, surely the 7 Series offers all you could ever possibly need of a car?

In our latest unboxing video, we dig deep into the detail of BMW's pinnacle machine, exploring what makes the car special both for those driving and being driven.

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At just under $130,000, this heavily optioned BMW 750i XDrive is still less than a third of the price of a Rolls-Royce Phantom. But is the stately Brit worth that much more? Have a proper look at the new 7er and decide for yourself.

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