Why Did Genesis' Design Chief Sell His Entire Lamborghini Collection?


Luc Donckerwolke formerly designed Lamborghinis. Ever heard of the Murcielago?

Before he became the design chief for Genesis, Luc Donckerwolke worked for Lamborghini and Bentley. Some of his past projects include the Lamborghini Murcielago and Gallardo and the Flying Spur. But now he’s been given free reign at Genesis to develop the luxury brand’s design language. His most thrilling project to date is the Essentia Concept, shown earlier this month at New York. Not surprisingly, Donckerwolke used to own Lamborghinis, but he later sold them all. How come? AutoGuide asked him in the Big Apple and his answer makes sense.

“I had Lamborghinis before, but you know, you have phases,” he said. “I probably would have made more money from keeping them and selling them now, but it was a phase. I thought that keeping cars from a brand I worked for was pulling me back in the past. At one point, I decided to turn the page and not look in the rearview mirror.” In other words, those wedge-shaped supercars were still influencing his work and he needed to start, creatively, from scratch. “The whole market is trying to do this wedge shape, but we’re trying to go against it,” he said. “If you look to close to the others…the main danger is your subconscious.” It’s important to note that because it’s an all-new brand, Genesis is not burdened with design tradition.

You Might Also Like
The Greatest Cadillac In The Past Decade Was A 556-HP Wagon
The Greatest Cadillac In The Past Decade Was A 556-HP Wagon
10 Cars That Make Us Miss Pop-Up Headlights
10 Cars That Make Us Miss Pop-Up Headlights

Donckerwolke is embracing the blank slate he’s been given. But he’s also got a thing for vintage Porsche 911s, the dream car of his childhood. He also happens to own 10 different classic 911s, and has no plans to part with them. “I have a passion for Porsche 911s because they were the cars that brought me to car design. As a kid, I was fascinated by them,” he said. “The DNA is so strong, even 50 years later, it has been so consistent. Today, it’s still the symbol of the sports car. If you show this to a young kid today, he will still perceive this as a sports car like back in the day. This is proof to me that this is a real forward thinking project. The consistency is remarkable.”

So, having the guy who designed Lamborghinis and Bentleys, and who was, and still is, inspired by the Porsche 911 now heading up Genesis design? Put it like this: the Essentia Concept is hopefully a preview of great things to come.

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

What's Hot

Related Cars

Starting MSRP
Starting MSRP

Related Reviews

2018 Lamborghini Aventador S Coupe Review
Model Overview
2018 Lamborghini Aventador S Coupe Review
2019 Genesis G70 Test Drive Review: Origin of the Species
Test Drive
2019 Genesis G70 Test Drive Review: Origin of the Species