It was suspiciously loud in the movie for an electric car.
Last week, the highly-anticipated Marvel movie Avengers: Endgame released in theaters, and it's predictably breaking box office records. Not only does it represent the culmination of 11 years-worth of superhero movies, but it also marks the cinematic debut of the electric Audi e-tron GT Concept driven by Tony Stark. While many exotic cars have appeared in the Marvel Cinematic Universe in shameless examples of automotive product placement, promoting an electric car in a mainstream movie is unusual.
In the film, Tony Stark drives the e-tron GT aggressively when arriving at the Avengers Headquarters to attract the attention of Captain America. This reflects his boisterous personality, but gearheads will have noticed the e-tron GT was suspiciously loud for an electric car. Essentially, it sounded like a combustion car. Clearly, the engine sounds were dubbed, since having Stark pull up in a silent electric car would have been considerably less dramatic.
We reached out to Audi to find out why the fake sounds were used for the e-tron GT in Avengers: Endgame. "The filmmakers requested a sound for a specific scene in the new Avengers movie, a sound that actively supported the drama of the scene, including the gag when Tony Stark deliberately drove by," an Audi spokesperson told us.
"On the basis of this request from the filmmakers, Audi experts developed a digitally-generated sound for the car. This sound was then further developed together with the sound experts from the filmmakers in order to fit perfectly into the scene."
"As well as teasing the series production version of the e-tron GT in the movie, Audi is also teasing the topic of sound for its up-coming electric cars. In the near future, regulations will require that electric cars make a sound in many markets around the world. The sound that Audi developed for the e-tron GT concept in the new Avengers movie is not the actual sound of the e-tron GT series production version – which goes into production in late 2020."
While it's great to see electric cars get more exposure in mainstream movies, it perhaps would have made sense for Audi to use a car already on sale as product placement like the e-tron SUV rather than misrepresenting the e-tron GT with artificial sounds. Then again, this is nothing new in Hollywood, as cars in movies often use enhanced engine sounds for dramatic effect. Incidentally, the Audi e-tron was used in a separate promotional campaign for the film starring Captain Marvel.