Why Do Range Rovers Make Sergio Marchionne's Blood Boil?

SUV

And what is he planning to do about it?

Forsome time now, we've been looking forward to Jeep's rumored Grand Wagoneer. A three-row flagship, it was reported to be a range-topping luxury SUV and designed to slot into the company's lineup above the Grand Cherokee sometimearound 2018. But now, Fiat Chrysler CEO Sergio Marchionneseems to be planning an even higher-grade SUV, something good enough to battlethe finest offerings in today's luxury off-road market. Despite growingworldwide sales, Marchionne says he wants more for Jeep.

Speaking to Bloomberg, Marchionne indicated that the company is missing out onthe cream of the SUV crop: “When I see a Range Rover on the street," hetold Bloomberg, "my blood boils, because we should be able to do a thinglike that. And we will.” Declining to offer any specifics about this upcomingmodel, Marchionne also said it had been omitted from the company's five-yearplan because it was too early in the game. Is a $100,000 Range Rover-battlingSUV too much of a gamble for FCA? With the corporation's Maserati Levante justaround the corner, Marchionne should be comfortable with competing on anyplaying field.

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