Why Do Range Rovers Make Sergio Marchionne's Blood Boil?


And what is he planning to do about it?

For some time now, we've been looking forward to Jeep's rumored Grand Wagoneer. A three-row flagship, it was reported to be a range-topping luxury SUV and designed to slot into the company's lineup above the Grand Cherokee sometime around 2018. But now, Fiat Chrysler CEO Sergio Marchionne seems to be planning an even higher-grade SUV, something good enough to battle the finest offerings in today's luxury off-road market. Despite growing worldwide sales, Marchionne says he wants more for Jeep.


Speaking to Bloomberg, Marchionne indicated that the company is missing out on the cream of the SUV crop: "When I see a Range Rover on the street," he told Bloomberg, "my blood boils, because we should be able to do a thing like that. And we will." Declining to offer any specifics about this upcoming model, Marchionne also said it had been omitted from the company's five-year plan because it was too early in the game. Is a $100,000 Range Rover-battling SUV too much of a gamble for FCA? With the corporation's Maserati Levante just around the corner, Marchionne should be comfortable with competing on any playing field.

Source Credits: www.bloomberg.com

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