Why Do Range Rovers Make Sergio Marchionne's Blood Boil?

And what is he planning to do about it?

Forsome time now, we've been looking forward to Jeep's rumored Grand Wagoneer. A three-row flagship, it was reported to be a range-topping luxury SUV and designed to slot into the company's lineup above the Grand Cherokee sometimearound 2018. But now, Fiat Chrysler CEO Sergio Marchionneseems to be planning an even higher-grade SUV, something good enough to battlethe finest offerings in today's luxury off-road market. Despite growingworldwide sales, Marchionne says he wants more for Jeep.

Speaking to Bloomberg, Marchionne indicated that the company is missing out onthe cream of the SUV crop: “When I see a Range Rover on the street," hetold Bloomberg, "my blood boils, because we should be able to do a thinglike that. And we will.” Declining to offer any specifics about this upcomingmodel, Marchionne also said it had been omitted from the company's five-yearplan because it was too early in the game. Is a $100,000 Range Rover-battlingSUV too much of a gamble for FCA? With the corporation's Maserati Levante justaround the corner, Marchionne should be comfortable with competing on anyplaying field.

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