It's not a ploy to sell more Cherys.
After a supercar crash in Beijing last week, China once again blocked the word ‘Ferrari’ from all search engines using the country’s internet infrastructure. The crash killed two passengers and injured the anonymous 21-year old driver of a Ferrari 458 Italia. With three riders crammed into the two-seater, this was another in a series of local rich-kids crashes involving impressive Ferraris - usually driven illegally or recklessly. The search ban came almost immediately after each of these crashes.
It seems that local authorities don’t want their citizens finding out the identities of these privileged few. They did the same a couple of years ago, when the son of a presidential aide crashed his black Ferrari- and the two half-naked ladies in his passenger seat. Likewise, this happened when impeached politician Bo Xiali’s son was rumored to be flying around the capital city in a Red Ferrari, and search engines quickly blocked the make and color combination. But with social networks raging about this, it seems the secret identity of the Chinese Ferrari Boys won’t last long.