Commercials

Why is Australia Giving the BMW 2-Series Sh*t?

Advertising Standards Board says BMW’s new ad “portrays an unfavorable message”.

It seems that some Australians believe that carcommercials should be shot with vehicles at a complete standstill, so asnot to offend any audiences or convey messages "contrary to safe and sensibledriving." Otherwise, why would anyone have a problem with this BMW 2-Series ad,launched in movie theaters down under and causing quite a stir? The AdvertisingStandards Board gave BMW so much trouble that the company had to admit itused creative editing to “add visual impact."

BMW went on to say these "are likely to have beenexaggerated from the viewer's perspective in a cinema environment," saying that the case, filed by a concerned movie-goer, should be "dismissedsummarily as a frivolous complaint." Check out the ad and decide foryourself:

Related Cars

Starting MSRP
$34,950

Latest News

SEE MORE ARTICLES
BMW 2 Series Coupe
Starting MSRP
$34,950
VIEW ALL TRIMS AND SPECS