Commercials

Why is Australia Giving the BMW 2-Series Sh*t?

Advertising Standards Board says BMW’s new ad “portrays an unfavorable message”.

It seems that some Australians believe that car commercials should be shot with vehicles at a complete standstill, so as not to offend any audiences or convey messages "contrary to safe and sensible driving." Otherwise, why would anyone have a problem with this BMW 2-Series ad, launched in movie theaters down under and causing quite a stir? The Advertising Standards Board gave BMW so much trouble that the company had to admit it used creative editing to “add visual impact."

BMW went on to say these "are likely to have been exaggerated from the viewer's perspective in a cinema environment," saying that the case, filed by a concerned movie-goer, should be "dismissed summarily as a frivolous complaint." Check out the ad and decide for yourself:

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