Why Is GM Having So Much Trouble Selling The Corvette In Australia?


Apparently the Corvette's logo is a big problem.

Australia has produced its share of amazing vehicles over the years. Many Holden products have borrowed engines from the Corvette, although surprisingly GM does not sell the Vette in the land Down Under. The current C7 Corvette is not sold in Australia's right-hand-drive market because of engineering difficulties. Even though the current car isn't sold in the country, GM is rumored to be working on bringing the next generation C8 Corvette to Australia. Now however, GM is having trouble trademarking the Corvette logo.

Australian magazine Wheels reports that GM has spent "tens of thousands of dollars" trying to gain approval for the Corvette's twin-flag emblem. The government body that is in charge of trademarks in Australia claims that the bowtie in the Corvette's emblem looks too much like the Red Cross. According to the 1957 Geneva Act, the Red Cross can only be used in times of conflict to symbolize a medical vehicle that should not be fired on. GM has faced difficulties getting approval for the Corvette, but could gain approval by filing a divisional application which could grant the car an exemption because it does not relate at all to medical wartime vehicles.

You Might Also Like
Weekly Rant: Cars That Sell Out Before They Are Even Revealed
Weekly Rant: Cars That Sell Out Before They Are Even Revealed
Riding In Mad Mike's 800hp 'BadBul' Drift Mazda RX-8 Was Incredible
Riding In Mad Mike's 800hp 'BadBul' Drift Mazda RX-8 Was Incredible

Clearly GM will be thinking globally with the next generation Corvette, although there are still many mysteries about what the new C8 will look like. All signs seem to point to a mid-engined layout, but there are still a lot of question marks over the powertrain. If the Corvette did make it to Australia, it could potentially wear a Holden badge, which would be an interesting turn of events. We know Holden wants a dedicated sports car, but could a rebadged Corvette be that car?

Ford Mustang Splits In Half In Illegal Street Race

This is the best example of dumb luck you'll ever see.

The World's Weirdest Wheel Designs

Sometimes the most basic customization tool goes drastically wrong...

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

LEAKED: Ford Mustang Shelby GT500 Revealed At Private Event

This is the first pic we have seen of the supercharged range-topper

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

What's Hot

Related Cars

Starting MSRP

Related Reviews