Why Isn't The Mazda CX-30 Called The CX-4?

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Turns out there's a good reason why Mazda's new compact crossover has a confusing name.

Mazda unveiled the all-new CX-30 compact crossover at this week's Geneva Motor Show, slotting between the CX-3 and CX-5. The naming of the crossover has caused some confusion, however. Logically, you would think it would make more sense for Mazda to call its new crossover the CX-4 based on its current name designation for US models.

However, there's a good reason why Mazda went with a different name: the CX-4 is already being sold as a China-only model. Rather than calling the CX-30 the CX-4 and selling two different vehicles with the same name in different markets, Mazda told Car and Driver it had to create a new moniker to avoid potential confusion. While we can see the logic, selling two similar models called the CX-3 and CX-30 seems a lot more confusing to us.

Mazda told the publication the new crossover's four-character name was inspired by the company's BT-50 mid-size pickup truck, sold in Australia and other foreign markets. Whether future Mazda models continues this naming designation remains to be seen.

In terms of design, the CX-30 looks less aggressive than the CX-5 but sportier than the CX-3, with lower ground clearance, a longer length, and shorter overhangs than its smaller sibling. We may not be sold on the name, but it's an undeniably attractive crossover.

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US engine options haven't been confirmed yet, but in Europe the CX-30 will offer a 2.0-liter inline-four gasoline engine and a 1.8-liter diesel, with both manual and automatic six-speed transmissions. Mazda's forthcoming SkyActiv-X compression-ignition powertrain will also be available, which will feature mild-hybrid technology. An optional all-wheel drive system should also be available.

Sales for the Mazda CX-30 will begin in Europe this summer. Pricing details haven't been confirmed yet, but Mazda's new compact crossover should cost between $20,000 and $24,000 to slot between the CX-3 and CX-5's pricing.


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