Other automakers are too scared to compete (for now).
Ford is pretty darn lucky. No other major automaker has built a truck capable of taking on the new 2017 F-150 Raptor. Heck, no one has even attempted a factory-built Raptor fighter since the truck’s 2010 debut. OK, yes, there’s the recently revealed Ram 1500 Rebel, but it’s no serious threat. But what about GM? It did just trademark the name "Badlands" for a new truck. Could it be for a high performance, off-road dominating Chevrolet Silverado or GMC Sierra? We were hoping so, but a new report from Edmunds is claiming otherwise.
GM executive vice president of global product development, Mark Reuss, told the publication there currently aren’t any plans to build a full-size truck Raptor fighter. "We have a lot of priorities," Reuss explained. "Capital is not endless. That is not one of our highest priorities in terms of spending capital right now." Fortunately, Reuss outright admitted that a production version of the Chevy Colorado ZR2 Concept, shown last November at LA, is coming. So what about Badlands? It was trademarked simply because GM liked the name and may be used one day, but owning it first was the priority.