Why The Heck Is Bugatti Planning No Special Editions For The Chiron?

Supercar

The only way to make a special car more special is to make it exclusive.

You can learn a lot by combing the rows of ancient but un-aged classics at the Pebble Beach Concurs d’Elegance although not every lesson will be car related. Some will instead center on the differences in priority that wealth brings. While most of us work to pay bills, the one percent uses wealth as a bragging right, and nowhere does that become more obvious than with one-off supercars. However, if Autocar’s latest report has anything to say about that, Bugatti will not have a hand in building any.

This is a stark contrast to the route it took with its previous world-beating hypercar, the Veyron because Bugatti seemingly built more special edition Veyrons than normal versions like the Rembrandt edition we got intimate with. For now, that won’t be happening with the Chiron, which we spent some alone time with at Pebble Beach last month, at least according to a Bugatti insider who knows the details to the company’s short-term strategies. It’s not that certain select group of Chirons will never get raised on a pedestal over their $2.5 million brethren, it’s that the company simply isn’t ready for that yet. According to the insider, “One-off color schemes and other special editions proved very popular with the Veyron, but we are not at that stage yet.”

You Might Also Like
These Were The Final Mainstream Italian Supercars With A Manual Gearbox
These Were The Final Mainstream Italian Supercars With A Manual Gearbox
Can't Afford A New Toyota 86? Here Are 7 Cheaper Alternatives
Can't Afford A New Toyota 86? Here Are 7 Cheaper Alternatives

Given that 200 of the 500 Chiron have already been sold, that stage may come quick, but it’ll likely happen when things start to slow down. After all, $2.5 million is a lot for a car, even for the extremely wealthy.

Those who can afford to put down the cash without batting an eye have already done so. Others may be waiting for the first drive reviews of the car to surface in order to see if it’s a worthwhile investment, but even that supply of buyers is bound to run dry. That’s when we can expect Bugatti to wield the power of exclusivity and begin building the special editions to keep the factory humming and rich people bragging. For now, we’re sure the buyer of the first special edition Chiron, the Vision Gran Turismo, is quite happy.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

Students Create 600-HP Honda Civic Hybrid Rallycross Machine

Deep Orange 9 is our kind of school project.

Is The Jaguar XE SV Project 8 Way More Powerful Than Advertised?

Jaguar claims the super sedan has 592 horsepower under the hood.

What's Hot

Related Cars

Starting MSRP
$2,700,000

Related Reviews