Mercedes reveals vampire-inspired love story this Valentine's Day.
Considering that the Mercedes-Benz G-Class has been around for an eternity in automotive years, it would be the perfect pairing for your average vampire. Acknowledging this is the brand itself, which has launched a marketing campaign that shows how the G-Wagon's endurance can only be matched by those who live forever. The Immortal Love campaign follows the path of Dutch singer and songwriter Rimon into the world of fantastical beings.
In celebration of Valentine's Day, Mercedes-Benz also announces the official launch of its digital G-Class Private Lounge as a high-class meeting spot and social space for existing owners of the heritage 4x4, worldwide. Members can use this space to learn crucial information about the off-road vehicle, gain access to experts of the car, attend exclusive events, and enjoy the new campaign.
The message behind the Immortal Love campaign highlights a conflict between two different worlds and promotes the idea that love is the only way to resolve it. The basis of the story is inspired by Romeo and Juliet which sees Rimon act as a rapper leading a double life. She is forced to choose between her love interest, a music journalist by the name of Nathan, or the eccentric-wild life of being a superstar.
Beyond the eight-minute segment is a 360-degree campaign that has been snipped into a series of stills to be used across social media channels. These are supplemented by a collection of curated photos. This isn't the first time that the G-Class has been used as an art installation. Late last year, it was inserted into a red pill to promote The Matrix Resurrections.
"The G-Class has evolved continuously over more than 40 years but has consistently retained its unmistakable character," said Dr. Emmerich Schiller, CEO Mercedes-Benz G GmbH and Head of the Off-Road Vehicle Product Division at Mercedes-Benz. "Its DNA shapes the zeitgeist - as does its fascination and the loyalty of its fans. The G-Class has always been geared towards state-of-the-art technology, so it is only natural that we are now leading our "G" into the age of electric mobility."
Bettina Fetzer, Vice President Communications and Marketing at Mercedes-Benz adds, "We've created a progressive film world in which vampires from all eras meet G-Classes from the last 40 years - a unique cast that unites all decades and model series. In this way, we are memorializing the incomparable longevity of our agile off-road icon."