Mustang Mach-E

Make
Ford
Segment
SUV

The 2019 NFL football season is finally finished, and the Missouri-based Kansas City Chiefs have been named Super Bowl champions following an exciting come-from-behind-victory over the San Fransisco 49ers. Eight automakers aired commercials during the big game but Ford chose instead to only air its ad for the Mustang Mach-E featuring Idris Elba regionally rather than nationally. Not only do we think this was a missed opportunity for Ford to garner more publicity, but the company also waited until the day after the game to release a new football-related campaign featuring the Mach-E's versatile frunk.

Unlike a conventional gasoline engine car, which typically houses the engine in the front of the car, the Mach-E features a storage area that Ford calls the frunk (front trunk). The frunk, while not a new idea, is one of our favorite features on the Mach-E because it was designed to be washed out and drained easily. To demonstrate this capability, Ford hosted a photoshoot using the frunk as storage for iced beverages, chicken wings, and even shrimp. In other words, all items that would be perfect at a football tailgate. Too bad the season is now over.

Ford says the frunk measures 4.8-cubic-feet, which is the equivalent of a 36-gallon cooler. Since the bottom of the frunk includes a drain, owners can fill it with ice to keep drinks cold or even put out a spread of shrimp as seen in the pictures. Once the ice melts, owners can simply open the cap and let the excess water drain out.

What's more, Buffalo Wild Wings ran a promotion where people would get free chicken wings after the Super Bowl if the game went to overtime. The game, sadly, ended in regulation but Ford still replied to BWW's Tweet saying "FREE WINGS?! We. Are. THERE. #Frunkgating." Ford says the Mach-E's frunk is large enough to accommodate more than 1,000 regular sized wings, which should come in handy during your next tailgate. We are just surprised Ford didn't run a Super Bowl ad showing the Mach-E being used as a chicken wing and shrimp container.