Take that, Toyota Prius.
Late last week, GM and Ford reported better than expected sales for the month of April, and there are three types of vehicles it can thank for this: crossovers, trucks, and SUVs. For example, GM sales were up by 6 percent, Ford’s by 5.4 percent. These increases can mainly be attributed to the high demand for vehicles that, only a few years ago, were nearly considered dead because of high gas prices. Driving around in a big truck or SUV was thought to no longer be trendy, and automakers assumed small cars would become the new fashion.
“Consumer and commercial customer demand for pickups and utility vehicles has been building since last fall,” said Kurt McNeil, GM’s US vice president of sales operations. “The auto industry continues to be on track to have its best sales year since 2006.” More specifically, “light trucks sales have carried the auto industry to its best start in 15 years,” according to Toyota’s VP of US sales. GM’s truck and crossover sales rose 13 percent and 25 percent, respectively. Cadillac Escalade sales increased by a whopping 144 percent. Ford SUV sales had their best April ever while the new F-150 increased its sales by 8 percent. The average sales price? $42,600. Will this revitalized SUV and truck sales phenomenon continue? Automakers are betting it will.