This is more than just a marketing stunt - expect epic content from this creation.
Over the years, we've seen some pretty cool tracking cars. These are the camera cars used in films and video productions that have massive, gyroscopically controlled camera rigs on them, and some of them are large SUVs to help get lofty shots, while others are seriously cool performance cars that need to be fast in order to keep pace with their subjects. We've seen an E39 BMW M5, an R35 Nissan GT-R, and even a Lamborghini Huracan being converted for such a task, and now a company called Ralle has converted a Ferrari 488 GTB into a GT3-inspired camera car, complete with racing-inspired livery.
With the F8 Tributo being the current V8 mid-engine super sports car halo model in Ferrari's lineup, the 488 GTB is dropping in price, although it's still not what most of us would call affordable. Ralle is quite the company though, having grown from a team of two - founding brothers Jimmy and George Howson - to seven in just six months. The company is part of The Media Group, which includes Ralle's sister company Petroleum & Co. Both companies are based at Bicester Heritage since 2019. This smart partnership has resulted in the team recently bagging a partnership project with Goodwood Festival of Speed and Aston Martin, as well as films with Porsche and Type7, a video series with Chris Harris, and the launch film for the new Dallara EXP. With contracts like that, it should be no surprise that a Ferrari becomes a camera car here.
The new tracking car is notable not just for the prancing horse on its hood but also because it was assembled in just seven days, following a partnership with Talos Vehicles. The company says that this new creation "will enable the small team to capture unique shots and content, sharing the twists and turns of much-loved circuits in a never-before-seen angle."
We look forward to seeing what this special Ferrari camera car can create, but if you'd just like to take a close-up look at the car itself, it will be displayed at the British Car Show from the 19th to the 22nd of August in Farnborough, a small town in England.