With its new wreathless image and fresh ATS Coupe, is Cadillac planning to expand the family to fight the competition?
Following the unveiling of its two-door BMW fighter in Detroit, Cadillac may be broadening its ATS range to include a new convertible and station wagon. Adding the coupe to its successful 4-door model, Cadillac has presented an opponent to import luxury sports coupes like the Mercedes C Class, BMW 3 Series and the new Lexus RC. Cadillac enthusiasts are also anticipating a high-performance version, probably an ATS V.
But to further expand its offerings, GM officials say we may soon discover an ATS wagon and convertible, similar to those offered by the European and Japanese competition. While the new ATS has been welcomed with mixed emotions - some say Cadillac's design is too conservative - fans of the brand will be looking forward to these new presentations, and to the brand’s promised bold image symbolized by dropping its signature wreath from the company emblem.