With its new wreathless image and fresh ATS Coupe, is Cadillac planning to expand the family to fight the competition?
Following the unveiling of its two-door BMW fighter inDetroit, Cadillac may be broadening its ATS range to include a new convertibleand station wagon. Adding the coupe to its successful 4-door model, Cadillachas presented an opponent to import luxury sports coupes like the Mercedes CClass, BMW 3 Series and the new Lexus RC. Cadillac enthusiasts are also anticipating a high-performance version, probably an ATS V.
But to further expand its offerings, GM officials say we may soondiscover an ATS wagon and convertible, similar to those offered by the Europeanand Japanese competition. While the new ATS has been welcomed with mixed emotions -some say Cadillac's design is too conservative - fans of the brand willbe looking forward to these new presentations, and to the brand’s promised boldimage symbolized by dropping its signature wreath from the company emblem.