The automaker and streaming service have announced a new partnership to promote EVs.
General Motors and Netflix have announced a new "strategic alliance" that will use Will Ferrell to increase the number of all-electric vehicles on screen.
The first TV spot is very appropriately called "EVs On Screen." This is essentially a follow-up to GM's 2021 Super Bowl campaign called "Everybody In," which featured Ferrell driving a new Cadillac Lyriq in a halftime commercial called "No Way, Norway." This year, he's driving the upcoming GMC Sierra EV and Blazer EV.
The principal goal was to promote the automaker's all-electric future and to encourage others to embrace the EV change. For 2022, Netflix has come on board by increasing GM's EV presence in some of its shows and films. The streamer is also "taking steps to enable more sustainable productions."
Netflix will now support educators and creators to help them realize how EVs can improve their content.
To help kick off the partnership, GM and Netflix are producing a Super Bowl LVII commercial starring Ferrell, where he interacts with characters and situations from shows like "Squid Game" and "Army of the Dead." The commercial will premiere on February 12, AKA Game Day. A pair of teaser videos have been released, which we've included helping kick off the campaign.
"Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV," said GM Global Chief Marketing Officer Deborah Wahl.
This is the third year in a row that GM has produced a very expensive commercial for the Super Bowl. "GM is a cultural leader in the auto industry, and we are proud to partner with them in their efforts by amplifying the presence of electric vehicles in our shows and films," said Wahl.
"At Netflix, we create shows and films that can influence culture and spark meaningful conversations," said Netflix Chief Marketing Officer Marian Lee.
The two teaser videos will immediately be familiar to those who've watched those shows, and the addition of Ferrell definitely adds a significant comedic element.
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