Rumor

Will GMC Bring Hummer Back to Life?

Rumor has it GM wants a new, large, off-road SUV with a GMC badge.

Four years after the death of the Hummer brand, and despite the current emission-oriented environment which frowns upon anything that likes the taste of gas, it seems General Motors is interested in bringing the spirit of Hummer back to life – without actually raising the name from the dead. According to The Car Guide and an unnamed GM source, the company is looking into building a new SUV which would be “purpose built to tackle the rough stuff."

Currently, there is no confirmation from GM, nor a date on when this SUV would be built. However, this rumor conveniently coincides with GM’s January promise that GMC would soon get its own stand-alone model rather than just building rebadged Chevys. Whatever the product, we expect it would be more efficient and better performing than the notorious, defunct Hummer family, the last of which was built in May 2010.

Read Next

SEE MORE ARTICLES