Will Hybrids And Electric Vehicles Help The World's Wackiest Automaker?


British automaker will shake things up.

Morgan is one of the wackiest and strangest automakers in the world, if not the strangest. The British automaker still utilizes wooden frames for its vehicles and offers three-wheeled machines for enthusiasts seeking a more thrilling ride. Morgan has recently announced it will start to make hybrid and electric vehicles starting from 2019. According to a report by Autocar, the automaker has received $8.5 million in funding to create electric and hybrid powertrains.

The money, which is from the UK’s Advanced Propulsion Centre and UK-based Delta Motorsport and Potezna Technology, will be used towards bringing Morgan’s all-electric 3-Wheeler prototype to life later this year. The British automaker expects the drivetrains to increase demand for its vehicles, as well as its workforce. In a recent interview with Managing director Steve Morris, Autocar found out that the brand has been hard at work on creating new technology. “We have been involved in the research and development of new propulsion technology since the inception of the LifeCar project almost 10 years ago,” stated Morris.

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“We are now ready to develop the best hybrid and electric drivetrain solutions for production implementation before the end of the decade.” Morgan believes its vehicles will deliver best-in-class fuel economy, but will face minimal competition in the three-wheeled segment. Currently, Morgan only offers gasoline-powered vehicles with the 3-Wheeler, the 4/4, the Roadster, the Aero, the Plus 4 and the Plus 8, which all use powertrains from other automakers. While some may see this as bad news, Morgan will no longer be a fish out of water and can expand its lineup to create even better wooden vehicles.

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