GM quite likes the idea.
Remember the century when Buicks were large, imposing, RWD boats, worthy of names like Roadmaster and Park Avenue? Well, Buick’s current offering of medium-sized sedans and family-oriented crossovers may soon be joined by a tiny, micro-sized version of the three-cylinder Opel Adam. Asked by Automobile Magazine in a recent interview, General Motors’ head of product development, Mark Reuss, said that a Buick version of the Opel didn’t seem like such a bad idea.
The exec also said that badging the Adam as a Chevy wouldn't work, as it would internally-cannibalize Sonic sales. Opel’s Adam is headed for the Geneva Motor Show with an updated design and new gearbox. The new model will be offered with 90 or 115 horsepower - basically enough to move the power-steering in the Buicks of old. GM has already stated its interest in Buicking-up another Opel model, the Cascada convertible, making it a high-grade halo car for the Buick brand.