The soon-to-be ex-Ferrari chairman vowed an SUV would never happen under his watch.
Luca di Montezemolo has dedicated his entire professional life to Ferrari. The results in both F1 and the road car division over the decades are beyond impressive. di Montezemolo basically turned Enzo Ferrari’s company into a global powerhouse of Italian supercar exclusivity, prestige, and envy. He was the driving force behind dramatically improving the build quality of Ferraris in the wake of the Honda/Acura NSX. He further pushed the design envelope with Pininfarina, demanding only the most beautiful cars, accepting nothing less.
Perhaps the 458 Italia is the crown jewel of that dedication. In more recent years, di Montezemolo stated several times that a Ferrari SUV would never happen under his watch, nor would a so-called entry-level model. Think of the latter as a modern day Dino. Well, from October 13, Ferrari will no longer be under his watch. Fiat-Chrysler CEO Sergio Marchionne will take the reins from there. Will he reverse course and do projects di Montezemolo vowed never to do? Hard to say, but it wouldn’t be shocking to see Marchionne up di Montezemolo’s 7,000-unit per year production cap. And could a potential SUV become a part of that increased production?
Will there be a reborn Dino powered by the rumored twin-turbo 2.9-liter V6 that’s supposedly in development? All of this is possible. What’s likely is that we’ll see an expanded relationship between Fiat’s three exclusive Italian brands: Ferrari, Maserati, and Alfa Romeo. But make no mistake about it: changes are coming to Ferrari in one way or another, and not everyone is going to like them.