With Mercury Out, Lincoln Goes Upscale

Industry News

Should people be shocked that Ford finally decided to kill of its Mercury brand? No, it was a long time coming. However, a space has officially been opened that will allow Ford to seriously move Lincoln more up-market in its quest to return it to better times. Lincolns used to be the preferred ride of choice for presidents (JFK was even assassinated in one) and other high level business executives. Can't remember this? Don't worry, nobody else can either and Ford is out to change this.

Recent Lincoln products have already shown that the brand is serious in its new direction. They are no longer rebadged Fords, but now have a distinct design language - whether you love or hate it. While Lincolns will continue to share their underpinnings with Fords, physical appearances will continue to deviate. More importantly, valuable resources will now be freed up to give Lincoln the extra boost it needs. Speaking of boost, Ford will also be adding its new EcoBoost engine to every Lincoln model in the near future. Remember, this is a V6 engine that provides V8 power - something very important for Lincoln in order to maintain its upscale image.

You Might Also Like
These AMG Black Series Models Could Be The Next Big Ticket Collectibles
These AMG Black Series Models Could Be The Next Big Ticket Collectibles
10 Of The Craziest Japanese Concepts Ever Made
10 Of The Craziest Japanese Concepts Ever Made

Previous Lincoln competitors included Buick and sometimes Lexus. Now that there will be an enhanced Lincoln lineup, competitors will now be Cadillac and Lexus. Lincoln plans to launch six new or significantly refreshed products within the next four years.

This Twin-Turbo Dodge Demon Has 1,400 HP And A Carbon Fiber Body

And it will debut at SEMA next month.

Ford Shifts Marketing Focus To Keep Customers From Leaving

Some customers are upset over the decision to kill off sedans and hatchbacks.

Ford Mustang Splits In Half In Illegal Street Race

This is the best example of dumb luck you'll ever see.

The World's Weirdest Wheel Designs

Sometimes the most basic customization tool goes drastically wrong...

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

LEAKED: Ford Mustang Shelby GT500 Revealed At Private Event

This is the first pic we have seen of the supercharged range-topper

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.