Hot on the heels of Lamborghini opening its largest ever showroom in Dubai, Bugatti has inaugurated the marque's largest showroom in almost the exact same location. Located on Sheikh Zayed Road, the French carmaker now boasts a brand-new showroom with more than 240 square-meters of space. This is the 15th location in the global dealership network, and given that Bugatti UAE is the brand's most successful dealership – with 30 orders for the Chiron already received – it makes sense for the largest showroom to open here.

The imposing entrance features a four-meter high Bugatti horseshoe, while inside decor from the Bugatti Home Collection fills the luxurious lounge area. To mark the opening of the new showroom, the Chiron traveled to Dubai before starting its tour of the Arabian Gulf, one of Bugatti's key sales markets where 26 percent of orders for the Chiron have been received. "A location of this significance and appeal for our brand has earned a superlative showroom," said Dr. Stefan Brungs, Member of the Board of Management of Bugatti on the occasion of the official inauguration of the new showroom. "Many Bugatti customers who have been the closest and most loyal ambassadors of our brand for many years live in this region.

"Some of them are proud owners of car collections with even several Bugatti super sports cars. A passion for ultimate performance, luxury and individuality is especially in evidence here. The new showroom will not only be the perfect platform for the Chiron but also honors our special customers." Sultan Al Habtoor, President of Al Habtoor Motors, emphasized how proud his company was to represent the Bugatti brand. "The UAE is always striving to be the best. Our target was therefore to bring the largest, most beautiful Bugatti showroom to the heart of Dubai. Here, our exquisite clientele can experience the unique nature of this fantastic brand in all its facets."