World's Fourth-Largest Automaker Reveals New Logo

Industry News / 11 Comments

It's not often a reveal like this happens.

Just over one year ago, Fiat Chrysler Automobiles announced plans for a 50-50 $38 billion merger with French Groupe PSA, parent company to brands like Peugeot, Citroen, and Opel. FCA, of course, is the parent company of Fiat, Chrysler Dodge, Jeep, Ram, Alfa Romeo, and Maserati. Once the merger is completed, the new company will call itself Stellantis, meaning "to brighten the stars" in its Latin root form. It will also be the world's fourth-largest automaker. Today, the new company's official logo has been revealed even though the final merger agreement has not been completed.

The company says "The new logo symbolizes the rich heritage of Stellantis' founding companies and the unique combined strengths of the new group's portfolio of 14 storied automotive brands, as well as the diverse professional backgrounds of its employees working in all of the regions."

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It's also important to know the existing logos for every one of the automaker's individual brands will remain the same. Despite all major components of the merger being worked out months ago, the deal hit some speed bumps due to a few issues, among them the onset of the coronavirus pandemic. European Union antitrust regulators, however, had another concern regarding the new company's commercial truck and van business. Authorities had to be convinced this division wouldn't achieve too much market share and result in unfair trade practices.

A solution has since been proposed and accepted. Assuming no other hurdles arise, the final merger agreement will be signed on February 2, 2021.

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This doesn't necessarily mean that Citroen or Opel will suddenly start selling their cars in the US. However, PSA is further ahead than FCA in developing all-electric platforms and small crossovers in general. A rebadged/heavily restyled Citroen crossover could become, say, a Chrysler model.

As for PSA, it will instantly obtain access to FCA's excellent SUVs and trucks, such as the Jeep Grand Cherokee and Ram 1500. Again, the Grand Cherokee is already sold in Europe, though in relatively limited numbers. If there's sufficient demand, this could change.

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