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Would The Urus Be A True Lamborghini If It Wasn't Built In Italy?

For Lambo fans? No. For VW Group? It couldn't care less.

Only a few days ago did we learn that a production version of the Lamborghini Urus SUV concept isn’t dead yet. First unveiled back in 2012 at the Beijing Motor Show, a production-spec Urus would only be Lamborghini’s second SUV, after the now iconic LM002, aka, the Rambo Lambo, of the late 1980s and early 90s. The Urus itself was well received and Lamborghini executives very much want to do it, but parent company Volkswagen still hasn’t made a final decision.

Many are predicting it’ll ultimately be given the go-ahead, specifically the Italian government. Italy is in fact so desperate to make sure that if the Urus does happen, it wants production to take place on home soil. Automotive News is reporting that Italian Prime Minister Matteo Renzi’s government could offer as much as $111 million in tax breaks and other benefits to make that happen. VW executives are expected to have a final answer regarding a production-spec Urus by the end of next month. The Italian government is also fully aware that the Urus would ride on a chassis built in VW’s Bratislava facility; it just wants any new Lamborghini to roll off the assembly line in its home country.

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