Would You Buy An Opel If It Comes To The US?

Industry News

Assuming a deal can be worked out between GM and PSA.

Rumors have been rife lately about a potential takeover of Opel from PSA Group, which owns Peugeot and Citroen. While nothing has been formally announced yet, it appears to already be a done deal, as PSA’s chief executive Carlos Tavares has started to outline his vision for the future of the Opel brand, which will involve cutting costs, combining development efforts and exploiting the appeal of German engineering. "This company needs help," Tavares said in a report by Automotive News.

“We believe that there is opportunity to create a European car champion." He also said that merging Opel would make PSA more competitive abroad, as the French automaker would be able to offer a reputable German alternative to customers who would never consider buying a car from a French brand. “The business sense is to make sure that we can capture a wider consumer base. In some markets in the world we have customers who, despite all the progress that we’ve made, will not consider a French brand.” This of course raises the possibility of Opel cars being sold outside of Europe – including the US, where Opels are sold as re-badged Buicks.

You Might Also Like
10 Chevrolet Models That Disappeared Forever
10 Chevrolet Models That Disappeared Forever
Porsche Wanted To Build An SUV 45 Years Before The Cayenne Arrived
Porsche Wanted To Build An SUV 45 Years Before The Cayenne Arrived

Tavares confirmed that selling Opels outside Europe was a possibility, but didn’t mention the US market or go into any further specifics. Should the takeover be finalized, Opel will still remain independent with the turnaround being led by its own executives. Opel has lost about $9 billion since 2009, and PSA was in a similar situation a few years ago, but Tavares successfully turned the company around, generating $2.85 billion in 2016 and raising its net automotive financial position by 49 percent. Clearly, he wants to apply the same success to Opel and sees its potential in other markets. "Not only can we bring a solution and help Opel turn itself around, but we want to keep this company German."

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

What's Hot